Campground Industry News
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Profaizer, Palmeri Join Cruise Inn Team
The recently launched Cruise Inn network of RV parks announced that Kathy Palmeri and Linda Profaizer joined the company as Directors of Business Development, Cruise Inn said in a written announcement. They will be responsible for growing the brand across the United States.
“Kathy and Linda bring strong relationships and impressive track records to our team,” said Scott Anderson, president and CEO of Cruise Inn. “We are confident they are the right individuals to grow our brand's strategy in the outdoor hospitality arena.”
Profaizer has a 40-year track record in the RV camping industry. She is the immediate past president of the National Association of RV Parks and Campgrounds (ARVC), successfully moving the association from the suburban Washington, D.C., area to Colorado and establishing strong working relationships with national industry partners.
As the former president and CEO of Woodall Publishing Company, Profaizer was responsible for the growth of its national camping directories to be the preeminent publications in the RV/camping industry. During her tenure, she created the Tenting Directory, established the first agreement with Microsoft to put parks on a nationally sold DVD travel product, and oversaw the consolidation of six RV/camping newspapers and a national RV tour company. Profaizer oversaw changes to the Woodall Rating System and the management of its representative teams. She also held the title of director of RV business development at Flying J Truck Stops, where she doubled the size of their RV consumer club at the end of one year to more than 400,000 members.
“Cruise Inn presents a unique opportunity for owners of independent RV parks and campgrounds to be able to expose their parks to the worldwide travel market without the personal hassle of managing multiple distribution outlets,” said Profaizer. “Cruise Inn offers the power of a national brand with an already existing infrastructure to provide a robust reservation system along with support and training. It’s time for RV parks and campgrounds to embrace new and tested technologies that will increase their business and profitability. That is what Cruise Inn brings to the table.”
Palmeri was a hands-on park owner/operator for 17 years and participated on local, state and national boards since becoming involved in the RV park and campground industry in 1994. Of note were the Colorado Tourism Office Board, the ARVC board — where she served as its chairperson in 2003 and 2004 — and most recently as chairperson of the Visit Estes Park Destination marketing organization.
During her term at ARVC, she focused on outreach to the parks and state organizations, attending trade shows and meetings in order to communicate directly with the membership.
“I have always believed the RV park and campground industry should be acknowledged as an integral piece of the leisure travel market,” Palmeri said in the announcement. “The Cruise Inn concept, along with its founders, brings that possibility to our sector of the hospitality industry with its incredible exposure to a vast segment of the population we have not been able to reach before. I believe once consumers find out what a wonderful experience awaits them in our parks, Cruise Inn will experience an explosion of growth!”
Cruise Inn focuses on providing key benefits to its members, including low fees, a simple contract, no penalties, a voice and vote in all brand initiatives, member-directed standards and brand policies, innovative technology, PRS training, distribution marketing, worldwide sales and marketing, comprehensive support and a brand powered by trusted industry resources. In addition, Cruise Inn supports its members with a team of sales support and assurance program Ddrectors who provide sales and marketing support. The team’s mission is to ensure consistent implementation of standards and procedures. Members also benefit from delivered training programs and annual visits that ensure standards are maintained.