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NEWS IN FOCUS

Jellystone Parks Enjoying Strong Increases

Rob Schutter

Rob Schutter

Yogi Bear's Jellystone Park Camp-Resorts across much of the country anticipate a very strong summer camping season, with reservations at most campgrounds eclipsing last year’s figures.

“Jellystone Parks posted a 12.8% increase in same park revenues in 2015 compared to the previous year, and it’s looking like we are well on our way to surpassing last year’s occupancy and revenue figures,” said Rob Schutter, COO of Milford, Ohio-based Leisure Systems Inc. (LSI), franchisor to 82 Jellystone Parks across the U.S. and Canada.

According to an announcement from LSI,, several Jellystone Parks are already sold out for Memorial Day weekend, including campgrounds in Fremont, Pierceton and Knightstown, Ind., Sioux Falls, S.D., and Eufaula, Okla. Most Jellystone Parks are also reporting advance reservations running well ahead of last year’s figures.

Ranger Smith and Yogi

Ranger Smith and Yogi

“We sold out quicker than normal for Memorial Day,” said Larry Ladd, general manager of the Jellystone Park in Pierceton. “Fourth of July is also sold out. While we haven’t been open very long, the weekends have been very busy. Cabin reservations are very brisk.”

The Jellystone Park in Bloomington, Ind. is also nearly sold out for Memorial Day weekend. “We have one cabin left for Memorial Day. July Fourth RV sites are also already completely booked, and there are several weekends in June and July that our cabins are completely booked,” said park manager Rachael Stine.

Many Jellystone Parks anticipate a busy summer camping season, including the facility in Larkspur, Colo., which reports some of the strongest increases in business.

Ian Steyn

Ian Steyn

Ian Steyn, who co-owns and operates the park with his wife, Sally, said that every month so far in 2016 has shown double-digit increases from a year ago, including a 60% rise in January. He noted that 2015 represented a record year for the facility.

The Jellystone Park in Sturbridge, Mass., for its part, has a few open sites for Memorial Day weekend, but it, too, is seeing an increase in business. “Seasonal campers seem to be on the rise. Rentals are also doing very well,” said James Leaming, the park’s general manager, adding, “Future reservations are up from last year about 7%. We are looking forward to a good year.”

For more information about Jellystone Parks across the U.S. and Canada, visit www.CampJellystone.com.

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