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KOA Featured On 'CBS This Morning' Segment

KOA's Toby O'Rourke on "CBS This Morning."

KOA's Toby O'Rourke on "CBS This Morning."

Kampgrounds of America Inc. (KOA) and its 2016 North American Camping Report were featured today (July 29) in a "CBS This Morning" segment covering Millennials and camping.

The segment covered the emerging segment of Millennial campers, their habits and their desires, and relied heavily on data from KOA's North American Camping Report survey of nearly 3,000 North American campers. 

During the CBS interview, KOA Chief Franchise Operations Officer Toby O'Rourke pointed out data included in the report that are helping guide changes on KOA campgrounds to make them more appealing to younger campers.

The 2016 edition is the second year of the North American Camping Report. The report is available at http://koa.uberflip.com/i/654141-2016-north-american-camper-report.

The entire "CBS This Morning" news segment can be viewed on the show's website or by clicking here.

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