If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!When Winnebago Industries Inc. set out last year to differentiate its Itasca line from the legendary Winnebago brand name, the Forest City, Iowa, company faced two challenges. “The first thing we wanted to do is build the Itasca identity,” said Ron Buckmeier, Winnebago Industries’ vice president of product development. “Within the industry, it’s pretty well known. Beyond that, it’s... Read more
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