Blue Bird Migrates to More Competitive Market

October 23, 2003 by · Comments Off on Blue Bird Migrates to More Competitive Market 

As it starts its fifth decade, Blue Bird Body Co.’s Wanderlodge Division, a manufacturer of stylistically unique high-line, diesel-pusher, bus-style motorhomes, is in the midst of a transition from custom-made coaches to more competitively priced production models retailing for as much as $400,000 less than a traditional Wanderlodge. “Our luxury high-end L series platform is evolving into the high-end M series,” said Bryan Hays, director of sales and marketing for Fort Valley, Ga.-based Wanderlodge.... Read more