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Blue Bird Migrates to More Competitive Market

As it starts its fifth decade, Blue Bird Body Co.’s Wanderlodge Division, a manufacturer of stylistically unique high-line, diesel-pusher, bus-style motorhomes, is in the midst of a transition from custom-made coaches to more competitively priced production models retailing for as much as $400,000 less than a traditional Wanderlodge. “Our luxury high-end L series platform is evolving into the high-end M series,” said Bryan Hays, director of sales and marketing for Fort Valley, Ga.-based Wanderlodge.... Read more

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