Coachmen RV Aims for Consumers’ Sweet Spot

April 6, 2005 by · Comments Off on Coachmen RV Aims for Consumers’ Sweet Spot 

With over 20 acres of factories representing more than 1 million square feet under roof, including its own trade shops, it might appear that Coachmen Recreational Vehicle Co. LLC is about as vertically integrated as an RV manufacturer can be. Not so, insists Coachmen RV President Michael Terlep, who has been with the firm for 21 years. “We are not as integrated as we used to be,” Terlep said. “Vertical integration is different in a global economy. It isn’t as important as when the supply... Read more