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Alfa Leisure Gets a Push From Entry Into Diesel

Founded in 1973 almost as a hobby, Alfa Leisure Inc., owned by Johnnie R. Crean, son of retired Fleetwood Industries Inc. founder and CEO John C. Crean, has seen a major growth spurt since 2000 as sales revenue has quadrupled. The growth coincides with Alfa Leisure’s aggressive entry into the Class A diesel segment with the See Ya! motorhome. Johnnie R. Crean acknowledges that in Alfa Leisure’s early days, RV manufacturing wasn’t his highest priority. “Between 1975 and 1989,” he said with... Read more

Monaco Coach’s Rise Largely Fueled by Diesel Class A Motorhomes

Ascending to the top of the diesel-pusher Class A market, with 25.5% of diesel sales in 2004, wasn’t something that just happened. It was the result of bringing a team of executives together who recognized diesel’s potential, according to the company’s senior management. When Chairman and CEO Kay Toolson “and the rest of us came on board in 1987 and 1988, we adapted a diesel emphasis, and basically dissected that market at multiple price points,” said Monaco President John Nepute. That... Read more

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