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Lazy Daze Builds Strong Customer Base Through Factory-Direct Approach

When product changes are made at minimotorhome manufacturer Lazy Daze Inc., Montclair, Calif., they are gradual. "Whenever we change things, we are very careful not to disrupt the norm," said Steve Newton, co-owner of Lazy Daze with his father, Ed Newton. "Several years ago we went to two-tone exterior colors, and although it's well-accepted now, a lot of our customers just didn't like it. They said it wasn't ‘Lazy Daze' anymore. So, we are very careful to not... Read more

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