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KOA Cites 3.3% Camper Increase for ’07

July 19, 2007 by   - () Leave a Comment

The number of campers visiting Kampgrounds of America (KOA) Inc. parks this summer continues to climb, up 3.3 percent through July 16 over the same period in 2006, the company reported in a news release on Wednesday (July 18).
“Our camper night numbers are up significantly in nearly every region of North America,” said Shane Ott, president and chief operating officer for KOA. “Despite all of the challenges brought by fuel prices and weather, our results show that campers are staying faithful to their chosen outdoor lifestyle.”
With nearly 450 campground locations throughout North America, KOA is considered a bellwether of the campground industry.
As in past years when fuel prices climbed, campers are showing a desire to camp closer to home, but they don’t appear to have decreased the number of nights they plan to camp.
“Camping isn’t just what some people choose to do with their leisure time, it’s really an integral part of who they are,” Ott said. “Campgrounds are the last small towns in America, where you will get to know your neighbor and your kids are safe to run and play. Campers are very reluctant to give that up. In fact, we know that we’re seeing more new, first-time campers every day.”
The company sees increased camping in the coming month, too. Advanced reservations booked on KOA campgrounds for stays in August 2007 are up 22.5 percent over the advanced reservations booked for August 2006 by this time last year, Ott reported.
KOA is also seeing a marked increase in camping reservation nights booked via the Internet on its KOA.com website. KOA internet reservations nights booked through July 13 were up 25 percent over the same period in 2006.

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