KOA Well on Its Way to 500 Campgrounds
Kampgrounds of America Inc. (KOA) is well on its way to reaching its stated goal of 500 locations by 2010.
So far in 2007, KOA has converted 18 independent campgrounds to the KOA system. Another three campgrounds have been added to the KOA Company-Operated Campgrounds Division during the same six months. A former franchised campground at Virginia Beach, Va., also was added to the Company Operated Campgrounds group.
“We’ve had just a phenomenal year in the growth of new conversion campgrounds to the KOA system,” Pat Hittmeier, vice president of system development for KOA, said in KOA’s recent issue of KOA In Site magazine. “It’s very gratifying to see, because they are coming from all regions and for a variety of reasons. The bottom line is that they recognize the value KOA can bring to their campground operation.”
The system received a huge boost in June when Tom and Michele Reynolds, owners of the Sacramento West/Old Town, Calif., KOA, added six more properties from their Reynolds Resorts group to the KOA system.
Another KOA player, Recreation Adventures Campgrounds Group also added another campground this summer in Arkansas, just across the Mississippi River from Memphis, Tenn.
Why the sudden change?
Greg Taylor, KOA’s vice president of licensing and conversions, said that KOA is now dealing with a savvy group of buyers who have a generational link to brand value. “Also, because of the infrastructure provided by KampSight, we’re able to offer the total package to potential KOA owners from reservation software to a fantastic web presence and real-time reservations.”
Added Shane Ott, president and COO, “I think 2007 will be known as the year we really turned the corner on our goal to 500 locations by 2010.”