Rentals Yield 30% of LSI Resort Revenues
Leisure Systems Inc., franchisor of the Yogi Bear’s Jellystone Park camp-resorts, has recognized the need to expand its camping options and continues to increase its full-service rental cabins across a number of its camp-resorts.
There are currently 1,700 full-service rental units across all Jellystone Park camp-resorts – an increase of 18% over the last two years, according to a news release. And the full-service units generate nearly 30% of overall revenue for the camp-resorts.
“Our cabins allow us to connect with an entirely new group of campers,” said Rob Schutter, Leisure Systems president and COO. “By proving resort-like options, we’re reaching out to people who have never experienced camping. And some of those people have returned again and again. With increased bookings and longer stays, these cabins pay for themselves in a few years time.”
Michael Zalkin, owner of Jellystone Park at Birchwood Acres in Woodridge, N.Y., said that the demand for cabins at his facility is high. Since 1999, his camp-resort has gone from two to 33 cabins. “Cabins have really fueled the growth of our park,” said Zalkin. “Because of the additions of our cabins, we’ve been able to also add a spray pool, playground, free wireless Internet and an upgraded snack bar, among other things.”
Zalkin also said you can’t just build and they will come. You have to understand your market and your demographic. “This area is a family vacation market. And because of our activities, recreation options and everything that comes with the Jellystone name, the Jellystone system naturally attracts families. The cabins make it easy for families to enjoy the comforts of home and also be together while on vacation.”
Roger Barry, owner of Jellystone Park at Barton Lake in Fremont, Ind., also saw an increase in the cabin rental business this year. “During peak season, we were maxed out on all of our cabin reservations. We had more than 100 nights of reservations for our full-service cottages, and more than 90 nights for our bare bones cabins," he said.
Barry added that families are just looking for a fun, activity-filled vacation, and that’s what the Jellystone system is all about. “There’s always something to do at a Jellystone Park camp-resort. We give campers a top-notch recreation program, water attractions, playgrounds, fishing and of course, Yogi Bear. It’s also good to know we can give them a convenient, resort-like place to stay.”
Typical Jellystone Park camp-resort full-service cabins include a bathroom with shower, kitchenette, front porch and sleeping accommodations for the whole family – a bed for mom and dad and bunk beds for the kids. Many cabins are attractively furnished and equipped with air conditioning, full electricity, microwave, refrigerator, dining table and TVs. And some even have loft areas.
Jellystone Park camp-resort’s full-service units rent for an average of $150 per night. Cabin options and prices vary from park to park, but many offer smaller cabins with just the basics that sleep up to four, and larger deluxe cabins that sleep up to 15.
The Jellystone Park system is the second largest chain of campgrounds in the U.S. boasting more than 70 campgrounds with more than 15,000 campsites in 26 states and Canada.
LSI is conducting its annual Symposium for its franchisees this week in suburban Cincinnati.