Friend Communications Aligns with Magellan
Friend Communications has partnered with ITS/Magellan Services, placing the firm’s campground reservation network on prominent, global travel sites such as Expedia, Orbitz, Travelocity and over 400,000 travel agencies worldwide.
"Our partnership with ITS/Magellan Services delivers on our promise to expand the reach of the Friend network," said Deb Kohls, vice president of Friend, a subsidiary of Leisure Holdings Inc. "We believe campgrounds and RV parks have a lot to offer the leisure traveler. In the past, however, campgrounds have been hindered from delivering their inventory to the mainstream travel distributors because they lacked the technology infrastructure to do so. We are very excited to partner with ITS/Magellan Services to connect campground suppliers with the travel industry and attract new consumers to this lifestyle."
Kohls said the partnership will elevate campgrounds, RV parks and resorts in consumers' minds as viable lodging choices, resulting in new customers, more reservations and increased revenues.
"Together ITS/Magellan Services will provide Friend customers and clients access to distribution channels that haven't been available to them, driving more revenues, new sales and marketing opportunities,” said Eric Trout, director of business development for ITS/Magellan Services. “We are providing campground and RV parks access to same competitive advantage in the marketplace as any major hospitality group."