Good Sam Club Launches New Website

January 9, 2008 by   - () Comments Off on Good Sam Club Launches New Website

Two years in the making, the Good Sam Club has launched a completely redesigned and expanded website.
Billed as the “world’s largest RV owners’ community,” the new site features enhancements and travel-related services designed to “better serve the club’s million-plus members.”
Good Sam said that the website,, attracts about 2 million unique visitors annually. Sue Bray, executive director of the Good Sam Club, expects the launch to generate even more traffic, noting that feedback from Good Sam members prompted the website redesign and improvements.
“We interviewed members and RVers about how they used our site, and the features and benefits they wanted,” she said. “They wanted detailed campground information, improved trip routing, and more of a community type of feeling. It’s been a huge project.”
The website has been organized into five major sections: RV Community, Travel Tools, RV Central, Store and My Stuff. Features include:

  • The Travel Tools section provides instant, accurate and comprehensive travel information, including an enhanced RV trip routing planner. The RV-specific trip routing feature includes detailed information about bridge and tunnel restrictions, towing laws, Good Sam Park discount locations, campground ratings and facilities information. Members can also reserve campsites online.
  • The My Stuff allows members to create their own profile while also providing protection for e-mail, personal data and control over who can view the information. After creating a profile, members can build a personal library of photos, travel stories, favorite destinations, recipes or trip journals.
  • RV Community is a portal where members can form or join online groups with others who share the same interests or participate in online forums. There will also be information about starting a Good Sam chapter and updates on club and RV events.
  • RV Central, another new section of the website, is the place to buy or sell an RV, get tips for maintaining your RV, read current and back issues of Good Sam’s Highways magazine and learn about the latest RV products and news.
    “We believe the newly designed website will satisfy our members’ needs, and seamlessly provide the information, resources and sense of community they’re looking for,” said Bray. “The Good Sam Club is all about the fun and adventure of RVing.”

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