Good Sam Club Launches New Website
Two years in the making, the Good Sam Club has launched a completely redesigned and expanded website.
Billed as the “world’s largest RV owners’ community,” the new site features enhancements and travel-related services designed to “better serve the club’s million-plus members.”
Good Sam said that the website, www.GoodSamClub.com, attracts about 2 million unique visitors annually. Sue Bray, executive director of the Good Sam Club, expects the launch to generate even more traffic, noting that feedback from Good Sam members prompted the website redesign and improvements.
“We interviewed members and RVers about how they used our site, and the features and benefits they wanted,” she said. “They wanted detailed campground information, improved trip routing, and more of a community type of feeling. It’s been a huge project.”
The website has been organized into five major sections: RV Community, Travel Tools, RV Central, Store and My Stuff. Features include:
“We believe the newly designed website will satisfy our members’ needs, and seamlessly provide the information, resources and sense of community they’re looking for,” said Bray. “The Good Sam Club is all about the fun and adventure of RVing.”