LSI is Upgrading Club Yogi Program
Cincinnati-based Leisure Systems Inc. (LSI) is in the process of designing a new Club Yogi program, having hired a local company, Marketing Strategists, to review the current program and make recommendations on how best to improve it.
LSI is the franchisor of the Yogi Bear’s Jellystone Park Camp-Resorts.
The new loyalty program is a focus of LSI’s regional meetings for franchisees convened this winter in Las Vegas and Cincinnati.
”The conclusion from months of research is that it’s time to take Club Yogi to the next level, making it a true loyalty program,” the company’s management reports in the latest issue of The Jellystone Journal, a newsletter published for the franchisees of Yogi Bear’s Jellystone Park camp-resorts.
The new program will be based on points, wherein campers earn points for nights stayed and purchases made in LSI franchisees’ stores that are redeemable for free nights and other items.
“Much thought and planning have gone into devising a better program, one that is beneficial to you, the campground owner, and our campers,” the newsletter states. “We believe the new program will generate incremental revenue across the Jellystone Park system.”