Woodall’s Names Top Parks in ’08 Directory
Woodall Publications Corp. announced that 251 parks out of 8,000 campgrounds listed in its 2008 North American Campground Directory earned the highest and most coveted designation of 5W/5W.
The possible Woodall’s ratings at an RV park and/or campground are 1W through 5W for facilities and 1W through 5W for recreation. The backbone of Woodall’s Campground Directory is its rating system known for being easy to use and understand. Top-ranked states this year were Arizona, followed by Florida, Texas, California and Ontario, Canada.
“RVers and campers rely on Woodall’s to do the legwork for them when it comes to researching the best places to stay overnight,” said Joe Daquino, vice president and publisher, Affinity Group Inc. Affinity Media division, the parent company for Woodall’s Publications. “While most of the other 8,000 campgrounds in the directory are well worth the visit, Woodall’s rating system provides a highly valued independent means to gauge their expectations when they choose a campsite.”
The 5W/5W rating reflects an investment in the physical development of the park and its personnel, recreation programs and superior maintenance of a park’s facilities, he said. Each campground in the directory receives an on-site inspection by the company’s field representative team.
Woodall’s has evolved its evaluation criteria as RV manufacturers and owners continue to change RV sizes and standards to meet consumer demand. As RVs continue to become larger and longer with more slideouts for further expansion, they have different infrastructure needs. Campers are also evaluating campgrounds on the conveniences they offer, including Wi-Fi for Internet access.
Circulation figures indicate that the extra investment to accommodate campers’ convenience needs pays off for park owners, he said. More than 300,000 RVers and campers purchase a hard copy version of the Woodall’s Campground Directory annually. Buyers on average keep their directories 2.4 years and loan their directory out 1.7 times each year. Users reference their directories 18 times per year to make travel choices.
Many RVers are also accessing Woodall’s via the Internet. Last year, www.woodalls.com logged more than 3.6 million user sessions, with more than 23 million page views. Woodall’s is the official directory of the Family Motor Coach Association, Family Campers & RVers, and Camping World President’s Club. Woodall’s also offers member benefits to the Escapees, as well as two Affinity affiliates, Camp Club USA and Camping Life.