Go RVing Special Interest Ads Target Markets
Seven new lead-generating print ads are helping Go RVing generate awareness and response among some very specialized audiences.
Utilizing the campaign’s “What Will You Discover? Go RVing” theme, these ads target activities such as outdoor photography, cooking on the road, vacationing with grandchildren, fishing, and ATVs and power sports, according to a news release from the Recreation Vehicle Industry Association (RVIA). The ads are appearing in the March and April issues of top publications such as Dog Fancy, AARP, Outdoor Photographer, Cooking Light, O – The Oprah Magazine, More, Cooking with Paula Deen, Ladies Home Journal and Good Housekeeping.
“The demographics of the readers and their passion for their particular hobby or leisure pursuit make them prime targets for our messages,” said Gary LaBella, RVIA vice president and chief marketing officer. “The ads are simple, poignant and visually captivating, making for an appealing package that helps effectively reach new market segments and spur interest in RVs."