ARVC-Michigan Reaches Out to Non-Members
The Michigan Association of RV Parks and Campgrounds (ARVC-Michigan) tried something new to attract newcomers to its Spring Convention March 26-28 at the Valley Plaza Resort in Midland, Mich.
The depressed Michigan economy called for creative marketing so Executive Director Wayne Purchase sent out postcards each week for a month to some 1,000 private and municipally owned campgrounds promoting the convention and trade show. Non-member campgrounds were allowed to attend the trade show free of charge.
In total, 280 people, including representatives from 89 member campgrounds and 60 vendors, attended the three-day convention. Twenty non-member campgrounds attended the show and nine of the newcomers joined the association, he said.
“The feedback I got back from business members (vendors) at the trade show was that they made a lot of contacts and had some decent sales,” Purchase told Woodall’s Campground Management.
Among the speakers was Linda Profaizer, president and CEO of the National Association of RV Parks and Campgrounds (ARVC) who gave an update on two new member benefits — “Geo-Caching” and “Plan-it Green” — along with an update on other news from the national association.
Bob MacKinnon, MacKinnon Campground Consulting, discussed the new guest review benefit to ARVC members. He also led seminars on “Enhancing Staff Performance” and “Improving Your Business Performance by Using Key Business Indicators.”
Other seminar presenters were: Lucas Hartford from Evergreen USA on “Optional Insurance Coverage;” Sam Wardlaw of Donald C. Westphal Associates on “Campground Image: Lights, Signs, Pathways & More;” Deb Kohls of Friend Communications on “Understanding the Web & How to Seize Its Latest Opportunities;” Greg Taylor of Kampgrounds of America (KOA) on “Customer Service;” and Dianna Stampfler, president of Promote Michigan on the “Marketing, Marketing, Marketing.” Stampfler is the consultant who assists ARVC-Michigan with its marketing and media relations efforts.
Serving as officers this year for the association are: President Deborah Nagel, Lincoln Pines Resort, Gowen; Vice President Max Gibbs, Sandy Pines RV Resort & Campground, Hopkins; Treasurer Bob Kern, Countryside Campground, Harrison; and Secretary Cathy Kruger, Frankenmuth Yogi Bear’s Jellystone Park Camp-Resort, Frankenmuth.
Directors are: Mark Staley, River Ridge Campground, Breckenridge; Joan Holz, Holiday Camping Resort, New Era; Joy Cordray, White River RV Park & Campground, Montague; Tom Briggs, Grand Rogue Campground & Paddle Sports, Belmont; Carl Laming, Totem Pole Park, Petersburg; Jack Forward, Lakeside Resort Campground, Lowell; David Dietzel, Wooded Acres Family Campground, Houghton Lake; Clara Belle Green, Waffle Farms Campground, Coldwater; Greg Miller, East Lake Camping, Hopkins; and Past President Jim Wolfe, Leisure Time Campground, Irons.
Purchase noted that Chris Lawrence of The Lawrence Group, the public affairs consultant for the association, did not renew her contract, and ARVC-Michigan will be looking for a new lobbyist.
The association will hold its fall convention Oct. 19-21 in Jackson, Mich.