Camping in Texas Remains Strong
Recreational vehicle sales are down this year, reflecting weak economic conditions and rising fuel costs.
But consumer interest in camping remains strong, based on recent Google searches for campgrounds and RV resorts, said Brian Schaeffer, executive director and CEO of the Texas Association of Campground Owners (TACO).
TACO markets more than 400 private campgrounds and RV resorts through its website, www.texascampgrounds.com, which shows up in Google searches as people search for campgrounds in Texas.
“We spend a fair amount of money on keyword marketing through Google,” Schaeffer said, adding that visitation to www.texascampgrounds.com has increased by more than 50% this quarter, compared to the previous quarter.
“These statistics indicate that people are still RVing and camping, even though RV sales are down. Otherwise they wouldn’t be doing these kinds of Internet searches,” Schaeffer said.
About 90% of the visitors to the website are requesting a free copy of the 2008 Texas RV Travel & Camping Guide, a request for which also entitles them to participate in the association’s quarterly drawing for $250 worth of free gasoline.
Gary Cobb of Red Oak, Texas, won the first quarter drawing. The winner of the Free Gas Card for the second quarter will be announced online in early July.