Mississippi Park Joins Leisure Systems
Horn Lake's Audubon Point RV Park located in northern Mississippi has become a Yogi Bear Jellystone Park Campground.
The Jellystone Park camp-resorts, franchised by Leisure Systems Inc., (LSI), are in more than 30 states, with special appeal for campers with children. There are about 70 Jellystone Parks nationally but only one other in Mississippi, at Pelahatchie, according to the DeSoto Appeal, Memphis, Tenn.
"We've had a good business, but we want it to grow," said Keith Russell, who opened Audubon Point June 1, 2007.
"We didn't get the number of travelers this summer that we had expected, but we believe that joining the Jellystone Park franchises, that we can become more of a destination campground," he said.
Audubon Point already has a swimming pool and a game room, but Russell said he will be adding other activities to enhance the park.
"We cater to youth sports teams, particularly baseball and some soccer. We want a facility that will have lots of activities for the kids, a place where the parents can catch a break."
Audubon Point has hosted a Creole Crawfish cookout and the Bullfrogs and Bluegrass concert last month.
Russell said he will continue to try to host other events at the park.
"We're steady building. We're steady trying to grow our business," he said.
He and his family toured 10 to 12 other Jellystone Parks, mostly in the Northeast.
"Every franchisee we talked with said it had been a positive experience for their businesses," he said. "They are all high quality campgrounds.
"Right now there are nine campgrounds in the Memphis area, and we're all competing for the same customers. Our affiliation with Jellystone sets us apart," he said.
Audubon Point has 114 sites for RV camping. He said the site is currently land-locked against future growth unless he can obtain additional acreage.
Meanwhile, he said he's planning on building several cabins on the site and adding other features to make the campground more attractive to campers.
Audubon Point also has mini-storage facilities and Russell said the mini-storage tie-in to the campground has been popular with some campers.