S.D. Assn. Stretches Marketing Dollars
Stretching the marketing dollars and attracting new members were among the chief goals aired by the South Dakota Campground Owners Association (SDCOA) at its annual business meeting Oct. 17 at the Black Hills Visitors Center in Rapid City, S.D. Twelve of the association’s 37 campgrounds were represented at the meeting.
The association is co-op advertising with four tourism associations to help distribute more than 60,000 SDCOA brochures in the first quarter of 2009 at leading trade shows in the Midwest and the West, Cherrylee Bradt, executive director, told Woodall’s Campground Management. One of these tourism associations, the Black Hills Badlands and Lakes Association. SDCOA has contracted for a mini-website with Black Hills Badlands and Lakes in order to receive more exposure.
The association, with a heavy concentration of its members hailing from the southwest corner of the state, will try to shore up its membership base (it lost five campgrounds in 2008) by reaching out to campgrounds in the eastern part of the state, she said. Only about a third of the state’s private campgrounds are members of the association, she estimated.
The association is hoping that the national brochure distribution plan will encourage some of the eastern campgrounds to join.
During the formal business meeting, new officers were elected for the coming year. They are: President Max Hammer, Beaver Lake Campground, Custer; Vice President Michelle Olson, Crooked Creek Campground, Hill City; Secretary/Historian Art Janklow II, Mystery Mountain Resort, Rapid City; and Treasurer Greg Gunderson, The Flintstones Campground, Custer.
Outgoing president Josh Daiss, manager of the Mount Rushmore KOA, was honored for serving two terms as president.
The association will hold its spring membership at a date yet to be determined.