Go RVing Offers Parks More Sales Tools
To help campgrounds, RV dealers and retail show promoters reach today’s budget-conscious consumers, Go RVing has expanded the industry tie-in program with more resources for 2009.
Those who sign up can build on consumer recognition of the Go RVing national advertising campaign by downloading customizable, value-themed spin-off ads for local use with just a few clicks of the mouse, according to a news release.
Developed for RV dealers, show promoters, campground owners and their agencies, the Go RVing tie-in program offers online tools including an ad builder, direct mail postcard builder, image library and leads database.
New in 2009, tie-in participants can also find:
The ad builder section provides headlines, coordinated messaging and several optional photo images that allow dealers or campgrounds to create personalized ads and direct mail pieces in a variety of sizes for their own marketing use.
In response to changing economic conditions, the updated ad builder section now offers four value-based headlines to choose from:
The industry only section’s image library contains a collection of high-resolution photos shot in conjunction with the national advertising, for use in local marketing materials ranging from yellow page ads to e-mail blasts.
The tie-in program also offers participants access to the “What Will You Discover? Go RVing” national TV ads featuring Tom Selleck’s voice. The optional TV ads package, includes four 30-second spots, each with space for a five-second local tag. Stock footage from Go RVing production shoots and copies of the free consumer DVD are also available at cost.
Campgrounds interested in accessing the Industry Only section should contact Grant Barnett at the National Association of RV Parks and Campgrounds (ARVC) at (303) 681-0401 to become a participating campground.
The Go RVing Coalition, formed in 1994, consists of RV manufacturers, component suppliers, dealers and campgrounds. Go RVing works to provide the public and media with information about the benefits of RV travel and to foster customer satisfaction with the RV experience through customer research conducted by its Committee on Excellence. For more information, visit www.GoRVing.com.