Arlington Joins GuestReviews Team
Mary Arlington, a Certified Park Operator (CPO) and nationally recognized campground leader, is now assisting Bob MacKinnon, president and CEO of GuestReviews, with business development responsibilities.
MacKinnon’s Murietta, Calif.-based consulting firm conducts online guest surveys for the National Association of RV Parks and Campgrounds (ARVC). It provides guest satisfaction surveys and feedback data for more than 4,000 individual parks in collaboration with ARVC through its GoCampingAmerica.com website.
“The opportunity to add Mary Arlington to our team is an exceptional one,” MacKinnon said in a news release. “She is respected from coast to coast as an innovative park operator and experienced industry leader.”
Arlington is owner of High Plans Camping Inc. in Oakley, Kan. She has served as executive director of the Kansas Association of RV Parks and Campgrounds and was on the national ARVC board until last November.
She will retain her park and remain active with her state association while taking on the added duties.
Her park received an all-around “A” grade from her customers on the 2008 GuestReviews campground satisfaction survey, one of just 21 to do so.
“A park’s own guests are the most accurate source of information for improving business performance,” said Arlington. “Comments from a solid sampling of your guests speak volumes. It’s great to hear compliments, but I was amazed at how guest feedback helped me edit my park’s improvement priority list. Some of my pet projects weren’t even an issue to my guests, so I bumped them way down the list. The cost of the GuestReviews service was insignificant when compared to the savings I was afforded by having so much direct input from my guests.”
She told Woodall’s Campground Management, “Immediately after my ARVC duties ended, I began receiving offers from within the industry, unsolicited on my part. Although it was an incredibly wonderful feeling, I didn’t take any of it lightly. Working with Bob and GuestReviews was, without a doubt, the easiest decision for me. “