Consultant Sees Rewards in RV Business
After about two years working with the recreational vehicle industry, gaining contacts and experience, marketing firm Kidd Group, based in Tallahassee, Fla., decided it was time for the launch of a new division.
Kidd RV Resort Consulting officially launched in February and will cater to the specific audiences and environmenst of the RV business, which has enjoyed a resurgence as aging Baby Boomers take to the highways in motorhomes and fill up campgrounds, according to Tallahassee.com.
"Our success can be attributed to 30 years of marketing experience amid government initiatives, transportation, real estate, technology, finance and health care, combined with tested and proven principles and excellent customer service to the RV industry," said Jerry Kidd, president of the Tallahassee firm.
While RV unit sales may have slowed in some sectors of the business, Kidd account manager Allison Fogt said that hasn't kept people from hitting the road. Many RV parks are at capacity this winter and spikes in fuel prices have not been a deterrent to travel.
Kidd finds business potential in the RV resorts, the manufacturers and in the associations of RV owners who have an affinity for a certain brand of motorhome or camper. Often, the groups organize their own events and trips.
"Part of our expertise is understanding these audiences," Fogt said.
RV companies typically market themselves through targeted trade publications and exhibits at trade shows. One such event is the huge 81st Family Motor Coach Association (FMCA) International Convention now going on in Perry, Ga.
Relationship building is important, Fogt added. That includes bringing partners together who can sponsor special promotions or offers.
"We kind of use that leverage to help our clients and creating those marketing opportunities,” she said.