Profaizer: ARVC PR Effort Off to ‘Great Start’
The National Association of RV Parks and Campgrounds’ (ARVC) national public relations campaign is off to a great start, having generated or influenced eight newspaper, wire service and radio reports in addition to queries and other positive feedback from nearly 20 other newspaper, magazine and television reporters who are planning stories later this year, according to the current issue of the ARVC Report.
Initial coverage includes articles in the Tampa Tribune and its affiliates; the South Florida Sun-Sentinel in Fort Lauderdale; the Sebring, Fla. News-Sun; the East Valley Tribune and its affiliates in Mesa, Ariz.; the Mobile, Ala. Press-Register; a national wire service story by Medill News Service, based in Illinois; and two national radio interviews, including one by Bob Hamilton of RV Dream Radio and another by Erik Hastings, who has a national travel talk show based in New York City.
“Our PR program is doing exactly what it’s supposed to do,” said Linda Profaizer, ARVC president and CEO. “We are generating positive media coverage of the outdoor hospitality industry. We are getting ARVC-member parks in the news. And we are alerting reporters and editors across the country that ARVC and its state affiliates are the ‘go-to’ sources for news and information about the campground business.”
ARVC’s initial news releases have already prompted reporters to contact the association for information on campgrounds in specific geographic locations of the country. “While I am providing statistics and general commentary about the private park sector at the national level, we are actively referring reporters to ARVC’s state directors as much as possible to engage them in the campaign and to help them secure publicity for private parks in their states that would not otherwise receive this exposure,” Profaizer said
ARVC, in fact, has already referred reporters to state affiliates in Florida, California, Texas and other states in an effort to generate the widest possible exposure for the private campground industry, Profaizer said, adding that this provides a direct benefit to ARVC-member parks.
ARVC is also making immediate use of feedback private park operators have provided in response to a series of questions emailed to park operators in a memo by Jeff Crider of Crider Public Relations Inc., ARVC’s outside agency.
“One of Jeff’s questions involved park operators’ experiences with Workampers, and Jeff is sharing some of that information with a television reporter in New York City who is developing a national story on Workamping,” Profaizer said, adding that the reporter contacted the association after seeing an ARVC news release about business levels in Sunbelt states.
“Jeff tells me that he has literally received a treasure trove of information and leads from ARVC-member parks, which will help him continue to develop news releases that capture the attention of reporters across the country,” Profaizer said.
Profaizer said a national PR effort is critical because reporters typically report on national, state and local public parks while virtually ignoring private parks. “By funding a sustained media outreach effort, we can increase reporter awareness of the facilities, amenities and service that private parks provide, and increase business for ARVC-member parks across the country,” Profaizer said.
ARVC member parks who have story ideas they would like to share with Jeff Crider for possible use in future ARVC news releases are encouraged to contact him at firstname.lastname@example.org.