Expert Panel Signed on for New Advice Website
Campground Success is presenting a new series of online mini-seminars, covering both traditional and cutting-edge marketing strategies that specifically relate to the needs of family campground owners.
The new website was launched on Tuesday (June 9).
Each session is authored and presented by one of the leading experts from within the camping industry, according to an introduction on the website's homepage.
Here is the balance of the text announcing the introduction:
Without leaving your office, losing a day of productivity or incurring needless travel expenses, we will provide you with a fantastic learning experience that will allow you – and all of your staff – to benefit from years of combined outdoor hospitality and marketing experience. Best of all, this service is being made available to you totally free of charge.
The authors' list includes David Gorin, principal of David Gorin & Associates, president of Best Parks in America, managing partner of Holiday Cove RV Resort, and former president and CEO of the National Association of RV Parks and Campgrounds (ARVC); Deb Kohls, senior vice president of Leisure Holdings, the parent of Friend Communications; Bob MacKinnon, principal of MacKinnon Campground Consulting and founder of GuestReviews; Evanne Schmarder, owner of Roadabode Productions, producer and host of the RV Cooking Show and editor of the ARVC Report; David Strait, owner of Strait Answers Marketing Communications; and Peter Pelland, owner of Pelland Advertising and several subsidiary ventures.
Topics include tips on how to provide added value for your campers by partnering with area attractions and businesses, ideas on how to get campers to extend their stays, and techniques for gathering information from prospective campers that will allow you to mine your way toward future business. Each session is concise, to the point, and easy to implement and adapt to your unique situation.
New sessions will be added on an ongoing basis, and campground owners can post questions to be answered by ther panel of experts in upcoming installments.
A free e-newsletter also will be distributed to subscribers, and the site contains links to leading campground information sources, including Woodall's Campground Management.