Ocean Lakes Campground Adopts ‘iCare’ Program
Ocean Lakes Family Campground in Myrtle Beach, S.C., has launched a new program aimed at helping reduce the environmental impact of the campground and its guests, called the “iCare Program.”
The unique approach taken by the campground and its teammates utilizes the slogan “Action and Awareness Count,” encouraging guest responsibility and education. The iCare Program compliments the efforts of Horry County Storm Water Management and focuses on pet waste (pet pollution), litter and recycling, according to a news release.
The iCare program brings awareness to the impact of “pet pollution,” which has been proven to be extremely harmful to the ocean and its marine life. Guests checking in to the campground are asked to use the “iCare Kit” to pick up after their pets. The iCare Kits are available in several locations and the iCare stations feature a doggie figure holding a martini class full of free dog treats. Donation boxes for the Ark Animal Hospital’s NOAH Program are placed near the treats for guests who’d like to support the local rescue program.
“The light-hearted spin we have put on the process of picking up after your pet has really been embraced by our guests and we’re excited at what a positive response we’ve gotten from everyone involved,” said Barb Krumm, director of marketing and public relations for the campground. “Our team recognizes the long-term impact litter and pet pollution have on marine life and we’re working to keep our piece of the puzzle as clean as we can.”
The iCare program also encourages guests to help clean up beach litter. Gloves and specially marked bags are available at the iCare stations. Throughout the campground visitors can dispose of their waste in an iCare trash bag. Krumm credits a letter sent by a longtime guest for this idea. “Our vice president and general manager, Lance Thompson, received a wonderful letter from a guest last fall. He forwarded it to me with a request for marketing’s ideas and within a few weeks the iCare Program began,” she said.
Ocean Lakes Family Campground joined in the mission in keeping its mile of beachfront clean by purchasing a large sand sweeper and tractor to use routinely.
Finally, iCare encourages on-site recycling. “We struggle with finding someone who has the ability to assist us in collecting the volume of recyclables our guests generate,” explained Krumm. “We have tried things that have failed over the years. We have been doing a lot of research and feel we are very close to a solution with help from staff of Horry County Storm Water Management and the Solid Waste Authority.” Ocean Lakes Family Campground does recycle within its own offices (paper, cans, and cardboard), but knows recycling is a concern of its caring guests as well.