Schmarder Devising Social Media Plan for RV Park Sector

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July 23, 2009 by   - () Leave a Comment


Evanne Schmarder

Evanne Schmarder

Evanne Schmarder, owner of Roadabode Productions, has recently been hired to develop and implement a social media communications strategy for RV park/campground guest satisfaction survey leader GuestReviews.

The social media program kicked off mid-July with an e-mail communication to all owner/operator GuestReviews users. The e-newsletter, "Making the Grade," combines a wide variety of useful, timely, and relevant information on how to take full advantage of the features and benefits of the GuestReviews online feedback tool, according to a news release.

"GuestReviews is a remarkable product that has immense value to the RV park and campground owner/operator. Just like any business tool, the more well-versed a user is with the product and what it can deliver the better results they will be able to achieve," said Schmarder. "The GuestReviews social media communications program offers users insights, tips, tricks and more on getting the very most out of this tool … the potential is unlimited. We are delighted to help build awareness of the power of this product."

Bob MacKinnon, president of GuestReviews, added, "We knew we had a great product, as evidenced by our 800 registered users. We were looking for a way to provide a quick and effective exchange of ideas, helping them better understand and effectively utilize our feedback tools. Evanne assisted us in quickly identifying communication needs and opportunities and within weeks we launched the first edition of our e-newsletter. We are very excited about the prospects of making our users aware of best practices and how they can get the most benefit from guest feedback."

As the program matures Roadabode Productions and GuestReviews will be  initiating other practical online methods to provide cutting-edge information sharing for both GuestReviewsä users and eventually GuestRated users (consumers), taking advantage of the social media "wave" to help promote the RV park and camping sector of the outdoor hospitality industry.

Roadabode Productions provides RV-industry focused social media, communications and PR services to several outdoor hospitality organizations including the National Association of RV Parks and Campgrounds (ARVC), Go Camping America, David Gorin and Associates, Best Parks in America, Woodall's Campground Management,, several campgrounds and RV resorts as well as consumer publications. For more information, contact Evanne Schmarder at, (702) 460-9863 or visit Roadabode's website at

GuestReviews provides web-based guest satisfaction surveys for approximately 4,000 parks affiliated with ARVC through its website. Confidential survey results are compiled on a real-time basis and made available to individual parks through password-protected access. For more information, contact MacKinnon at, (877) 707-7080 or visit the GuestReviews website at

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