CalARVC Website Features GuestRated Review Functions
The California Association of RV Parks and Campgrounds (CalARVC) has added the GuestRated review function to Camp-California.com, which gives consumers the ability to rate their camping experience.
"Consumers can now rate private campgrounds and RV parks throughout California using a survey tool that coverts their responses to letter grades," said Debbie Sipe, executive director of the Auburn-based CalARVC, which manages Camp-California.com.
Private parks can be rated on their service quality, property condition, campsites and restrooms. "Overall grades are assigned to each park that has been surveyed," Sipe said, adding that the number of surveys completed for each park is also displayed.
Sipe said the rating system, developed by Murrieta, Calif.-based GuestRated.com, was added to Camp-California.com this summer in response to consumer demand for an independent rating system for private parks throughout the Golden State.
"The letter grade system is a powerful marketing tool for parks with high scores since Camp-California also offers consumers the ability to sort parks by their ratings," Sipe said. "Of course, it also provides an incentive for parks with lower grades to address areas of consumer concern if they want to remain competitive with their peers in the industry."
Consumers can review campgrounds and RV parks they have visited by clicking on the "reviews" tab, which appears at the top of the screen after they click to see detailed information about the private park of interest to them. The rating form provided by GuestRated.com will then appear on the screen.
Sipe said more than 3,200 surveys have been completed for roughly half of the campgrounds and RV parks listed on Camp-California.com and those numbers will increase significantly as word spreads about the new ratings function.
The ratings capability was one of several upgrades made to Camp-California.com this summer by Orange, Calif.-based Friend Communications Inc., which manages and hosts for CalARVC.
Other improvements include the creation of subdomains on the site, which make it possible for consumers to bookmark park listings for future reference. The computer coding in URLs throughout the site has also been replaced with recognizable keywords to make it easier for consumers to find parks listed on Camp-California.com when they conduct Google searches or searches with other Internet search engines.
Parks listed on Camp-California.com can also be sorted by location and by the amenities or recreational activities they provide. They can also be listed alphabetically or by their ratings.
"We are continually fine tuning Camp-California.com to make it more user friendly and to give consumers the information they need as quickly as possible," Sipe said.
For additional commentary, statistics and sources on the latest camping trends in campgrounds, RV parks and resorts in California or for leads on parks in your news coverage area, contact Sipe at (530) 885-1624 or (530) 906-4592 (cell).