LSI Waives $20,000 Initiation Fee to Spur Expansion
Leisure Systems Inc. (LSI), the franchisor of Yogi Bear’s Jellystone Parks, is temporarily waiving its $20,000 franchise initiation fee in an effort to make it easier for family-friendly campgrounds to join its network.
The promotion, which is being offered as the 70-location Jellystone Park chain celebrates its 40th anniversary, is being promoted as Peter Yesawich and other travel industry experts forecast continued growth in demand for family friendly vacations, according to a news release.
“Travel industry research shows continuing strong interest in family travel, and we believe that modifying our franchise offer will be an effective way to encourage high-quality, family-oriented campgrounds to leverage our brand name and business model to grow their businesses,” said Rob Schutter, LSI president and CEO.
Campgrounds signing a seven-year franchise agreement will get: a 10-foot Yogi Bear statue; a Yogi Bear costume; a facility sign package; travel and expenses for two people to attend “CAMP” (LSI’s proprietary training program) and “CARE” (LSI’s recreation training program.)
As a special promotion in conjunction with the National Association of RV Parks and Campgrounds (ARVC) InSites Convention & Outdoor Hospitality Expo, LSI is also offering $1,000 worth of free Yogi Bear merchandise to each campground that signs a franchise agreement within 90 days of the convention, which will be held Nov. 9-12 in Orlando, Fla. A campground must visit the LSI booth at the InSites tradeshow to be eligible.
To sweeten the deal further, all new franchisees joining the franchise in 2010 will also be eligible to win a Boo Boo costume, valued at $3,100.
Schutter said the promotions are available to private campgrounds and RV parks that meet LSI’s facility requirements which include a swimming pool, pavilion and playground. For more information, call (866) 928-9644 or visit www.campjellystone.com and click on Franchise Opportunity.
Launched in 1969, the Yogi Bear’s Jellystone Park Camp-Resort system is the second largest chain of campgrounds in the United States, boasting more than 70 campgrounds with over 15,000 campsites in 27 states and Canada. Jellystone Park Camp-Resorts, which focus on the family market, are among the best campgrounds in the industry with a quality reputation for being fun, friendly, clean and service-oriented parks. On average, they have higher revenue per site night and a longer average stay than that experienced by other campgrounds – independent or franchised. Additionally, each Jellystone Park is themed with Yogi Bear elements providing instant recognition and consumer appeal. It is truly a place “Where You Camp With Friends.”
Yogi Bear Jellystone Parks are franchised through LSI, a wholly owned subsidiary of the Park River Corp., Cincinnati, Ohio.