New Social Media Avenue for Campground Industry
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Solutionz Media, a social media think tank innovator, today (Dec. 8) announced a partnership with GuestCentric Systems, the premier software-as-a-service provider for the independent hotel industry, providing the first end-to-end social media solution for the accommodations industry, according to a news release.
"For the first time, hospitality companies will be able to use Twitter and Facebook as booking channels, versus just a way to communicate with customers and prospects, changing the distribution landscape," said Tiffany Topcik, Solutionz Media managing partner. "Now hotel operators, resorts, campgrounds, bed & breakfasts and other hospitality providers can plan, implement, maintain, drive revenue and measure results from each of their social media channels. This new solution takes the use of social media marketing to a whole new level by combining proven social media strategies with the technology to drive and measure the ROI."
"Engaging and driving business through virtual communities of over 200 million users is now a vital component of the accommodations industry's distribution strategy," said GuestCentric President and CEO Pedro Colaco. "Our new Customer Engagement Platform is an extremely powerful, easy-to-use, comprehensive solution to build brands and increase the customer base, quality of relationships and loyalty at an affordable price while improving online revenues and lowering online distribution-related expenses."
Topcik said that up until now, many of the smaller, independent accommodations operators have lacked the expertise and tools to effectively integrate social media marketing into their traditional marketing and distribution strategies. "The Customer Engagement Platform solves this problem by providing the functionality to manage extensive media campaigns and measure the effectiveness of promotions and ROI with a booking engine and relevant analytical tools," said Topcik. "Our combined solution also offers channel cost analysis, monitoring and alerts, a social media reputation audit and ongoing social distribution management to insure that users avoid spamming by successfully moving their customers up the 'social engagement ladder.'"
"Social media allows accommodations providers to know their customers intimately, anticipate their needs and service them better than ever before," said Colaco, "and increase brand awareness, bookings and word-of-mouth referrals in the process." He said the service is immediately available by contacting either Solutionz Media or GuestCentric.