TACO Website to Hit 1M Page Views by Year-End
TexasCampgrounds.com, the web portal for researching and booking reservations at private campgrounds and RV resorts, saw a 14.2% increase in unique visitors through October, while surpassing website visitation figures for all of 2008, according to a press release.
“Our website had more visitors through October than we had in all of last year,” said Brian Schaeffer, executive director and CEO of the Texas Association of Campground Owners (TACO), which owns and operates TexasCampgrounds.com. He said the website had logged 887,529 page views through October and would likely surpass the 1 million page view mark by the end of this year.
“Interest in camping and RVing is alive and well in Texas, as these statistics demonstrate,” Schaeffer said, adding that many of the visitors to the website ultimately use the site to book campground reservations.
Campground owners, for their part, have generally reported strong business levels this year, despite the recession.
“Right now, we just finished the best November we’ve ever had, and our advance bookings from now through March are probably 20% over last year,” said TACO President Doug Shearer, who opened Parkview Riverside RV Park in Concan in 2001. He expects this winter to be the best Winter Texan season he’s ever had.
Gwen Craig of Rayford Crossing RV Resort in Spring said her business is also up. “My online reservations are up quite significantly over last year,” she said, adding that more and more people are booking their campground reservations online than ever before. She, too, expects a very strong Winter Texan season.
TexasCampgrounds.com features a searchable database of nearly 400 campgrounds and RV parks in every region of Texas, roughly half of which offer campsites and cabins that can be booked online through the same website.