TACO Web Redesign Includes New iPhone App

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February 2, 2010 by   - () Leave a Comment

When the Texas Association of Campground Owners (TACO) set out to redesign to make it more visually appealing and easier to navigate, the association also launched a parallel effort to make the travel planning website appealing to iPhone users, according to a news release.

“Most people visit from their laptop or desktop computer. But we also know from industry research that roughly 30% of consumers have an iPhone, so we thought it would behoove us to develop an iPhone application for the newly designed website,” said Brian Schaeffer, executive director and CEO of TACO, which is one of the first campground industry associations in the country to offer a regional iPhone application for travel planning.

While content from the redesigned website is available to iPhone users, that’s not the whole story: The iPhone’s GPS navigation capabilities also enable it to pinpoint nearby campgrounds as the consumer travels.

“When you launch the iCamp application, the first thing it will do is show you the campgrounds that are around you. But you can also search for campgrounds in other locations if needed,” Schaeffer said. “Camping enthusiasts have never had a tool like this before.”

The iCamp application also includes a searchable database of campground videos. “This is something that right now is available only on the iPhone. But we do intend to add this search function to website in the near future,” Schaeffer said.

The iCamp function for iPhones was developed for by Simpsonville, S.C.-based alQemy LLC through its iCampAmerica subsidiary.

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