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Go RVing TV Spots Ready for Industry Local Use

March 16, 2010 by   - () Leave a Comment

Go RVing’s three new “Ambassadors of Affordability” television commercials, launched last month to national TV audiences, have been made into spots ready for dealers, campgrounds and show promoters to tag with their own information and run on local television, according to a news release.

Already seen by approximately 130 million consumers this year, the “Ambassadors of Affordability” are animal characters in Go RVing’s print, Internet and TV campaign that tout the message, “Go Affordably. Go RVing.” By purchasing the new taggable spots, industry members or their ad agencies can target their local market area with customized information during the final five seconds.

For $250, Go RVing tie-in program participants can order the customizable spots through the industry-only section of GoRVing.com. They will be sent both a DVD for easy viewing and a BETA tape for the highest production quality. Companies already registered for the industry tie-in program can preview the spots in the industry-only area of www.gorving.com. Select the “Toolbox” heading and click on “Go RVing ads for Industry to Tag.”

“The new Go RVing TV spots are so catchy and recognizable that dealers and others in the industry who run the ads will surely get noticed in their local market,” said Go RVing Co-Chair manTom Stinnett, president of Tom Stinnett RV Freedom Center. “I highly recommend that all dealers take advantage of these spots to bring the national campaign to their local level.”

A fourth and final spot featuring turtles having fun in a realistic RV park setting, complete with hookups, fire rings, picnic tables, a playground and a pond, will also be completed this month and available to tag.

The industry can tie-in further with the national campaign by displaying the “Ambassadors of Affordability” at their next RV show, in their store or on their showroom floor. These animal characters are also available for download by Go RVing tie-in program participants in the industry-only area of www.GoRVing.com. (Select “Toolbox,” then “Ambassadors of Affordability Artwork.”) Bring a disk to a local sign shop and have freestanding floor signs made, or incorporate them in other marketing materials. The five most visible ambassadors – the bison, bear, rabbit, fox and owl – have been made available. Other animals are also available for a small charge.

Industry members interested in creating their own television spots or other marketing materials can take advantage of the Go RVing B-Roll Stock Footage, available for $150 in the industry-only section of GoRVing.com. During the summer of 2009, Go RVing produced this new footage featuring lightweight, fuel-efficient and “green” RVs.

RV dealers and their agencies can access all these promotional tools and more by signing up for the 2010 Go RVing Dealer Program for $225. In addition to providing the ability to order the Go RVing TV spots and B-Roll Stock Footage, access to the industry-only section provides access to consumer leads, an image library, and a custom ad builder. To sign up, visit www.rvda.org or send an e-mail to info@rvda.org.

Campground operators and others interested in participating in the tie-in program should contact RVIA’s advertising manager, Margie Spence, at (703) 620-6003 or mspence@rvia.org.

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