Jelly Belly/KOA Team Up for Holiday Event

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April 27, 2010 by   - () Leave a Comment

Take a campground loaded with fun family activities, add a colorful red character that represents one of the world’s iconic candy brands, and you just know you’re in for a good time.
The Jelly Belly Candy Co. will be teaming up with Kampgrounds of America Inc. (KOA) on Mothers Day Weekend, May 7-8, at the Stockton Delta, Calif. KOA Campground for a Very Jelly Belly Mother’s Day Weekend, according to a news release.
The Stockton Delta KOA event follows a similar successful Easter weekend event at the Santa Cruz/Monterey Bay, California KOA.
“We’ve never done anything quite like this before,” said Stephanie Scott, event marketing manager for Jelly Belly. “These are absolutely wonderful events. The enthusiasm from the campground staff and the campers is tremendous.”
On May 7 at the Stockton Delta KOA, located just west of Lodi, the event will begin with a “Top Your Own Sundaes, Jelly Belly Style” Ice Cream Social at 7 p.m. in the campground pavilion. On May 8, the day will begin at 10 a.m. with Jelly Bean art classes, where kids can make Mom a special Jelly Belly-inspired gift.  At 11 a.m. there will be a slip and slide before the kids join the iconic Jelly Belly mascot as “jumping beans” on the campground’s giant jumping pillow.
The big event comes at 2 p.m. Saturday with Jelly Belly Cupcake Decorating classes in the pavilion. The rest of Saturday is filled with other fun events such as Jelly Bean Fishing, hay wagon rides and Kampfire Karaoke. The event ends Saturday night at dusk with a outdoor showing of the movie, “Charlie and the Chocolate Factory.”

“We’re still working on ways to make our next event at the Stockton/Delta KOA even better,” Scott said. “I think we’re onto something here.”

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