Online Marketing Tools: A Benefit for Every ARVC Member

April 15, 2010 by   - () Comments Off on Online Marketing Tools: A Benefit for Every ARVC Member

In an age when the Internet is king, ARVC is delighted to offer a variety of online marketing tools to boost business at member parks:

Evanne Schmarder

  •, ARVC’s consumer website, allows members to post photographs, list upcoming events, expand their listing and more. This go-to website allows visitors the opportunity to search ARVC’s 3,700-plus member parks, read helpful camping and RVing tips, review a park, follow our blog and more.
  • Social media marketing is quickly becoming a must. Twitter and Facebook are great places to promote special events and new things at your park. Become an ARVC or GCA Facebook fan or follow us on Twitter. To learn more about social networking, download a webinar that was held this past year on social networking by going to the “Store” on the homepage.
  • GuestReviews provides ARVC members with a free basic online review service that includes helpful information about guests’ views on different aspects of their visit. For more in-depth information on park performance, upgrades are available.
  • ARVC offers member parks several ways to take advantage of the RV Centennial including ideas for park-specific activities and events, an open message board where members can exchange celebration ideas and plans with colleagues, and access to photos and other useful celebration information.

If you have any questions about using the marketing benefits provided by ARVC, please call (303) 681-0401 and speak to Daniel Gurley, ARVC membership director, or Kera Tomlin, ARVC marketing director.

Preparing to Launch the 2010 Operational Survey

In the very near future a cross section sampling of ARVC member parks will be called upon to participate in the 2010 Operations Survey. Parks selected will be notified in late March or April by e-mail or U.S. mail. A few changes have been made to make the survey more manageable.

For instance, the survey will be divided into an operations portion with a separate survey focusing on wages/salaries.

Members selected to participate will only be asked to fill out one of the two surveys; no park will be asked to complete both portions.

Participants will be able to fill the survey out electronically – and do it in different stages (at different times). Hard copies of the questionnaire will also be available.

ARVC members may get an electronic copy of the 2008 Economic Survey at no cost. E-mail Grant Barnette at for more information.

Earn College Credit Through ARVC’s National School

ARVC, the ARVC Foundation and Northern Arizona University (NAU) are delighted to announce that college credit is now available as an option for participants in the foundation’s National School of RV Park and Campground Management.

“The school’s Board of Regents and the ARVC Foundation are pleased to offer another benefit from the school,” states Cheryl Smith, ARVC education director. “Through this effort we hope to encourage college students to consider campground management as a career emphasis and to help our participants fulfill their educational goals. Northern Arizona University has been a partner with ARVC in industry research and this is a natural match.”

The college credit will be offered through Northern Arizona University’s accredited Parks and Recreation Management program.

Completion of the school, which is a two-year management school held for one week at a time over two years, also helps to qualify students for the “Fast Track” program for ARVC’s Certified Park Operator (CPO) designation. Completion of the school, along with attendance at two national or state industry conventions and two year’s experience in the industry will complete the CPO requirements.

Travel Regional Investment Legislation to Promote Tourism

U.S. Rep. Sam Farr, D-Calif., who was awarded the 2009 ARVC National Public Service Award, has drafted and is preparing to introduce the Travel Regional Investment Act. As currently drafted, this legislation will establish a competitive grant program administered by the Office of Travel and Tourism Industries to promote regional tourism growth and new domestic tourism market creation. Grants would range from $100,000 to no more than $1,000,000 and grant recipients could be convention and visitor bureaus or partnerships between a state or local government and a local tourism entity.

A total of $10,000,000 would be authorized annually for five years to implement the legislation. ARVC is analyzing this bill and discussing with Rep. Farr how it can be strengthened.


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