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California Camping Groups Aim for State Fair Presence

May 26, 2010 by   - () Leave a Comment

In the 2010 Visioning session the boards of the California Association of RV Parks and Campgrounds (CalARVC) and Camp-California Marketing recognized a potential industry problem: evidence strongly suggests that young families are not getting into camping like they used to.

That means there will be fewer and fewer campers, today and in the future, according to a story in the current issue of CalARVC’s Wednesday Morning Coffee Talk & Updates.

To combat this trend the trade groups are implementing activities to introduce young families and others to the fun of camping. The first event will be held at the 2010 California State Fair July 24-27.

“We’ll be showing 160,000-plus attendees how much fun it is to go camping with our presentation of the ‘California Camping Adventures.’ July 27 is ‘Kids Free’ day … so we’re expecting thousands of young families to attend,” the bulletin noted.

The California groups are encouraging its members to:

  • Reserve space for one or more days. This entitles them to a back-drop with pictures and signage, high top table and stools, host an event, and shade.
  • Volunteer to work throughout the four days. The groups will have slots for set-up and tear-down, as well as during the days on Saturday, Sunday, Monday and Tuesday.

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