ARVC CEO Profaizer Sees 2010 as ‘Great Time’ to Be in Our Business
According to several publications, signs of sustained economic recovery are in place. While consumers are becoming a little more optimistic, studies predict that consumers, long term, will remain reluctant to purchase big-ticket durable goods until the labor market improves further. Even so, they have slightly increased their spending.
Through all of this, people are still traveling, states ARVC President & CEO Linda Profaizer. Parks in the Sunbelt generally had a good season and all indications are that reservations for the summer season are up over last year – even double digit up. That could be a sign that people are making reservations earlier to some extent, but also is a reflection of the economy and consumers giving camping a try. The rental market looks strong as well.
According to the U.S. Travel Association (USTA), American taxpayers would have to pay an average of $950 more per household on “tax day” if not for the tax revenues generated by travel and tourism businesses within the United States.
“Take a moment to extend some friendly hospitality to the tourists in your city or town today. The money they spend has saved you nearly $1,000 in personal taxes this year,” said Roger Dow, president and CEO of the U.S. Travel Association. “The leisure or business traveler staying at the nearby hotel, eating at a local restaurant, shopping or visiting a local attraction is keeping your local economy vibrant and putting money in your pocket.”
The money travelers inject into the economy often means more money for civic development, infrastructure and state and local jobs such as teachers, firefighters and police forces. In 2009, travel spending by U.S. and international visitors resulted in more than $111 billion in tax revenue for federal, state and local government. Of that total, $77.3 billion came from leisure travel and $34.2 billion was generated by business travel, including meetings and conventions.
“RV parks and campgrounds are included in the statistic on leisure travel and you contribute directly to the economic viability of your community,” says Profaizer. “As we enter the busy summer camping season the future continues to look bright for our industry…it’s a great time to be in our business.
Go Camping America Launches 2010 Media Plan
GoCampingAmerica.com’s supporters within ARVC have been pleased with the success of their social media campaigns, reaching numerous Facebook fans and website visitors. In late April, moreover, GoCampingAmerica.com launched its first-ever media plan aiming to capture an even larger part of the market.
The new GCA media plan will serve two purposes — building GoCampingAmerica.com brand awareness and generating additional web traffic to the site. GCA will embark upon a campaign using online banner and keyword programs to pique interest and drive traffic to the consumer website of ARVC.
The GCA media plan will run from April through December 2010 and will also include rack cards, print promotions, and giveaways. We believe ARVC member parks will directly benefit from the launch of these campaigns. ARVC member parks and state associations may run the online banner ad on their websites. Interested parties should contact ARVC Director of Marketing Kera Tomlin at email@example.com for more information.
Outdoor Life/GCA Camping Getaway Part of Media Plan
As part of the media plan, GoCampingAmerica.com will be running banner advertising on OutdoorLife.com and participating in a “Go Camping America 4 day/3 night Camping Getaway Giveaway.” This promotion is designed to encourage Outdoor Life visitors to click on the banner to enter to win a camping getaway of their choice at any one of ARVC’s GCA member parks.
ARVC Partnering with Woodall’s on Green Initiative
In the two years since ARVC launched its Plan-It Green program, more than 100 parks have signed up to take the Plan-It Green Pledge, pledging to reduce, reuse and recycle and to educate guests about the benefits of being more environmentally responsible in their parks. In ARVC’s continuing efforts to preserve our environment and to encourage members to be more eco-friendly, ARVC and Woodall’s jointly announced the ARVC/Woodall’s Plan-It Green ‘Green Friendly Parks’ evaluation program.
The popular Woodall’s Directory will now give ARVC member parks engaged in green practices recognition in both the 2011 Woodall’s North American Campground Directory and on Woodall’s website. This recognition will be based on a list of 18 “green friendly” criteria. If a park meets nine or more these requirements, the park will be awarded an ARVC/Woodall’s Plan-It Green Friendly Park designation with both national ARVC and Woodall’s. This program is strictly voluntary and presents a strong platform to market green practices.
ARVC Parks, GCA Support Cross-Country Cancer Bike Ride
Andrew Ratzlaff lost his father to lymphoma 10 years ago while he was a senior in high school. Back then he and his family were unaware of the Lymphoma Research Foundation, but would have taken advantage of its services had they known about the organization. “In nine months, we watched my Dad basically fall apart,” he said. “That was the hardest thing for me and my family.”
In addition to funding research for a lymphoma cure, the Lymphoma Research Foundation provides a helpline and national support network that connects patients and families with volunteers that have experience with the same type of illness. “After doing some research and talking with them, I found them to be a valuable organization that I am proud to support and discuss,” Ratzlaff said. “So I’m doing my part to help them.”
So, ARVC and its members are supporting Ratzlaff’s ride by providing free camping and cabin accommodations as he makes his cross-country journey as well as promoting Andrew and his efforts to raise funding for the Lymphoma Research Foundation on GoCampingAmerica.com. He began his cross-country ride on May 9 in Manhattan and expected to complete the trip in San Francisco in mid- or late-July.
Camping consumers and ARVC members can follow Ratzlaff’s route by visiting www.gocampingamerica.com, which has a section devoted to his journey that highlights some of the campgrounds he will be staying at along his trip. You may also read his blog at www.arideagainstlymphoma.blogspot.com.
ARVC and Ratzlaff thank the following member parks for assisting with housing along the journey: Pleasant Acres Farm Campground, Sussex, N.J.; WT Family Camping Inc. Blakeslee, Pa; Whispering Pines Camping Estates, Stillwater, Pa; Happy Acres Resort, Waterville, Pa; Gaslight Campground, Emlenton, Pa; Chaparral Family Campground, Salem, Ohio; Lake Wapusun Campground, Shreve, Ohio; Hickory Grove Lake Campground, Marion, Ohio; Kozy Campground, Celina, Ohio; Tall Sycamore Campground, Logansport, Ind.; Old Mill Run Park, Thornton, Ind.; D & W Lake Camping and RV Park, Champaign, Ill.; Lake Louis Campground, Bryon, Ill.L; Crazy Horse Campground, Ashland, Ill; Mark Twain Cave Complex, Hannibal, Mo.; Lawrence KOA Campground, Lawrence, Kan; Spruce Lake RV Park, Estes Park, Colo.; Winding River Resort Village, Grand Lake, Colo.; RV World Campground, Rawlins, Wyo.; Madison Arm Resort, West Yellowstone, Mont.; Virginia City Campground and RV Park, Virginia