Buddeez Signs Licensing Agreement with KOA
Buddeez Inc., “The Fresh Storage Innovators,” has announced the signing of a new multi-year licensing agreement with Kampgrounds of America Inc. (KOA).
“We are excited to partner with KOA,” said Mark Horstman, senior vice president of sales at the Wentzville, Mo.-based storage business. “We believe the iconic and highly recognized yellow KOA logo will allow Buddeez to be offered within new channels of distribution previously unfamiliar with the high quality, well-engineered and domestically produced Buddeez product line.”
In addition to being offered to independently owned campground stores, product placement will be sought in mass markets and specialty retailers.
Since its inception in 1992, Buddeez Inc. has been a leading innovator in the injected-molded storage business. Buddeez’ domestically produced dispensers feature the unique “Bag-In” functionality, offering consumers the freshest possible storage solutions for bread, cereal, sugar, coffee and pet products. The products are marketed through national and regional chains, independent stores and a variety of specialty retailers spanning all classes-of-trade and throughout the U.S., Mexico, and Canada. Popular products include The Bread Buddy Fresh Bread Dispenser, The Kingsford Kaddy and the brand new Roll-Away Bag-In Pet Food Dispenser for Extra Large Bags.
For more information, visit www.buddeez.com or contact Horstman at (636) 639-6804, ext. 22.