Virginia Association Honors Profaizer, Deegans
The Virginia Campground Association (VCA) honored two longtime RV park and campground industry members at its Fall Meeting, Trade Expo and Marketing Conference, which was held at the American Heritage RV Park in Williamsburg Oct. 18-20.
The event honored Linda Profaizer, president and CEO of the National Association of RV Parks and Campgrounds (ARVC), whos is retiring at the end of this year and has spent 40 years in the campground industry, as well as Skip and Judy Deegan for their 20 years of service to the RV industry through Anderson’s Brochure Service. The Deegans are retiring and have sold their company to Joe and Jessica Tice.
Sponsors termed the event a success as 60 people from 20 campgrounds and 14 exhibitors attended.
Major educational sessions at the conference featured guest speakers Blake Ashdown, campground entrepreneur and professor at Michigan State University, who spoke on marketing for the 21st century; Mary Arlington, owner of High Plains Camping in Oakley, Kan., a social media expert who spoke on “How to Build Your Business through Social Media;” Carol Rust, owner of Yogi Bear Jellystone Park in Luray, Va., who spoke on a new Internet marketing program called Groupon, which helps businesses find new customers by offering deep discounts and special deals over the Internet; and Allan Kobran, owner of Illuminetics, who talked about his Internet-based customer relations management system that helps businesses stay on top of and in touch with their customers.
Also Profaizer discussed some of the things she has learned in 40 years in the park industry.
The VCA board of directors has voted to extend full membership in the association to individual state parks that operate campgrounds.
“We no longer will just accept advertising from the state parks,” explained David Gorin, VCA executive director. “In order to participate they will need to join the association just like commercial campgrounds do and they will be afforded full campground benefits in the association and in ARVC.”
Next year’s meeting is set for Oct. 17-18 at a location to be announced.