LSI Franchisees Take Part in ‘Yogi Bear’ Promotion
Yogi Bear’s Jellystone Park Camp-Resorts in 35 major cities across the country are joining Warner Bros. Pictures in a series of promotional activities leading up to the release of “Yogi Bear,” the new Warner Bros. movie featuring the voices of Dan Aykroyd and Justin Timberlake. The film opens in theaters across North America on Dec. 17.
“The upcoming ‘Yogi Bear’ movie gives us an unprecedented opportunity to introduce Jellystone Parks to children and families across the country who have never visited one of our parks before,” said Michele Wisher, director of marketing of Milford, Ohio-based Leisure Systems Inc. (LSI), which franchises 75 Jellystone Park campgrounds across the country through a license agreement with Warner Bros. Consumer Products.
Several of the joint LSI-Warner Bros. promotional activities, which began in late November and continue through Dec. 17th, include guest appearances by Yogi Bear and Boo Boo on television morning news programs as well as at seasonal festival of lights and tree lighting events and holiday parades. Photo opportunities with Yogi Bear and Boo Boo are also being set up at theaters, children’s hospitals, parks, zoos and shopping malls.
Some campgrounds are also developing customized activities to generate interest in camping as well as the movie.
“We’re planning to have a campsite set up with a campfire and an RV at the Leitersburg Cinema in Hagerstown,” said Vicki Vitkun, co-owner of the Jellystone Park in neighboring Williamsport, Maryland. “We’ll also offer photo opportunities with Yogi and Boo Boo as well as door prizes and opportunities to win free movie tickets and free camping.”
While most Yogi Bear’s Jellystone Parks will be closed for the winter when the movie debuts, Wisher said the upcoming promotional activities will help “plant a seed” in the minds of families looking for fun places to camp next spring and summer, while providing an immediate boost to Jellystone Park campgrounds in southern locations that remain open throughout the winter months.
About “Yogi Bear”
Everyone’s favorite pic-a-nic basket-stealing bear comes to the big screen in “Yogi Bear,” a new adventure, filmed in 3D, that combines live action with computer animation. Dan Aykroyd stars as the voice of Yogi, Jellystone Park’s notorious troublemaker, and Justin Timberlake as the voice of Boo Boo, Yogi’s faithful pal and co-conspirator in his never-ending schemes to separate park visitors from their lunches.
Yogi has always relied on his quick wit and fast feet to stay one step ahead of irate campers while dodging his long-suffering nemesis, Ranger Smith. But he and Boo Boo are about to face a situation worse than anything Yogi has ever gotten them into…Jellystone Park is being sold!
Faced with his biggest challenge ever, Yogi must prove he really is “smarter than the average bear,” as he and Boo Boo join forces with Ranger Smith to find a way to save the park from closing forever.
“Yogi Bear” is directed by Eric Brevig and produced by Donald De Line and Karen Rosenfelt. The screenplay is by Jeffrey Ventimilia & Joshua Sternin and Brad Copeland, based on characters created by Hanna-Barbera Productions. Leading the film’s live-action cast are Anna Faris, Tom Cavanagh, T.J. Miller, Andrew Daly and Nate Corddry. Serving as the film’s executive producers are Andrew Haas, James Dyer and Lee Berger.
A Warner Bros. Pictures presentation of a Sunswept Entertainment/De Line Pictures Production, in Association with Rhythm & Hues, “Yogi Bear” will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company. “Yogi Bear” is rated PG by the MPAA for some mild rude humor.