Virtual Hospitality Expo Touts Archival Function
Each week since the live portion of the three-day Virtual Outdoor Hospitality Expo ended on Nov. 3, an estimated 20 new visitors have logged on to the expo, many watching the recorded webinars and open forums or downloading brochures or videos from exhibitors, according to a news release.
Attendance figures at the web seminars are as follows:
- Derrick Crandall’s Keynote Address – “Let’s Move” has had 184 viewers.
- The Open Forum on Registration Systems has had 153 viewers.
- Evanne Schmarder’s RV Cooking Show has attracted 108 viewers.
- The Open Forum on Social Media has had 93 viewers.
- Mike Prom’s web seminar on Effective E-Salesmanship has had 82 views.
- The Open Forum on Wi-Fi – Emerging Trends and Guest Expectations has had 66 viewers.
“This was going to be a big advantage to sponsors, exhibitors and attendees alike when we anticipated a virtual show," said Producer Art Lieberman. “Having produced physical trade shows the concept of not having to close the show after a few days was something that I had never experienced before. You have to leave the venue, the booths had to be disassembled and the security people dismissed in a physical show. When it’s over, it’s over.”
“The ability for attendees to retrieve information or, particularly, to view the recorded web seminars is unique to virtual shows."
Lieberman emphasizes, however, that although the virtual expo has a place in marketing and educating attendees, it is not an alternative, in his opinion, to physical shows, but merely a supplement to them.
“Even with the chat rooms at a virtual show, attendees miss the social atmosphere that only can be found at a live event," he said.
He attended last week's InSites Convention and Outdoor Hospitality Expo in Las Vegas and is at this week's Pennsylvania Campground Owners Conventions. "Both conventions also afford us the opportunity to meet with several important industry people to discuss plans for the next virtual Expo," he said.
Comments about the Virtual Outdoor Hospitality Expo can be directed to the producers by e-mail at email@example.com. More information about the expo can be found at www.outdoorhospitalityexpo.com or by calling them at (877) 901-EXPO (3976).
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