Yonder Hill RV Park is LSI’s First Maine Franchisee
Yonder Hill Family RV Park has become the first campground in Maine to join the Yogi Bear’s Jellystone Park Camp-Resorts chain.
“I’m very excited about this,” park owner Allen York stated in a news release, adding that Jellystone Park’s name recognition, marketing and reputation for fun family activities will help increase revenues and occupancy at the 120-site park, which is located in central Maine.
“Being in central Maine, we’re out of way of the coastal tourist locations. But by becoming a Jellystone Park it will help make our park a destination in itself. We also hope to serve as a stopover point for Canadian families heading to the beaches,” Allen said, adding that his park is close to many outdoor recreation opportunities, including whitewater rafting, hiking, biking and ATV trails.
While Yonder Hill’s business was up 12% to 15% this year compared to last year’s figures, York believes his business could double next summer as a result of the Jellystone Park affiliation.
“We typically book about 10,000 site nights a summer, but with any luck we’ll get it to 20,000 next summer,” he said.
Jellystone Park Camp-Resorts are widely known for having unique activities and special themed weekends, which is something Yonder Hill has offered for years. This year’s events included parkwide Olympic games, pirate themed weekend, a Christmas in July celebration, Halloween themed events and various competitions, including a pie eating contest and watermelon seed spittin’ contest.
Of course, all these activities now have an extra element of fun with Yogi Bear participating. Next season, Yogi will be on site daily to greet campers, pose for photo ops and take part in events.
“Anybody can provide a place to stay overnight,” York said, adding, “What we want to do is get that customer to want to come back again and again.”
About Yogi Bear’s Jellystone Park Camp-Resorts
Launched in 1969, the Jellystone Park system is the second largest chain of campgrounds in the United States, boasting over 70 campgrounds with more than 15,000 campsites in 28 states and Canada. Its Camp-Resorts are among the best campgrounds in the industry with a quality reputation for being fun, friendly, clean and service-oriented parks. Additionally, each Jellystone Park is themed with Yogi Bear elements providing instant recognition and consumer appeal.
Yogi Bear’s Jellystone Park Camp-Resorts are franchised through Leisure Systems Inc. (LSI), a wholly owned subsidiary of The Park River Corp., Cincinnati, Ohio. For more information, visit www.campjellystone.com.