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Horizon RV Resorts Adds Park under ‘Flex Plan’

January 20, 2011 by   - () Leave a Comment

Horizon RV Resorts announced that it has added Santa Cruz Redwoods RV Resort to its group of managed and affiliated RV parks, campgrounds and RV resorts.

Santa Cruz Redwoods is the latest park to take advantage of Horizon’s “Flex Plan” services for RV parks and campgrounds needing more than consulting assistance, but less than turn-key, third party management, according to a news release.

“For many owners/operators, consulting is perfectly suited to a short-term need but isn’t enough help for ongoing issues. As well, turn-key management may be more than is required. The Flex Plan offers the ideal combination of consultation, along with ongoing operational support,” according to the release.

Randy Hendrickson, founder and president of Horizon RV Resorts, observed, ”Santa Cruz Redwoods RV Resort is a great example of what the ‘Flex Plan’ can offer. This park is very well managed and has solid ownership with a great vision, and we have been asked to assist the owner in seeing his vision through. This is a phenomenal park that stands to benefit in particular from our marketing alliance with our other properties.

“One of our other parks, Flying Flags RV Resort in Buellton, Calif., is a perfect ‘feeder’ property, so the alliance with Santa Cruz Redwoods is a natural fit,”

Hendrickson noted that one of the many benefits of Horizon’s “Flex Plan” is sharing marketing materials among all 11 of their managed and affiliated properties to generate traffic between parks. Because of the travel habits of RVers heading up and down the California coast, the new alliance with Santa Cruz Redwoods affords them the opportunity to gain new traffic as a result of the referral network Horizon offers.

Santa Cruz Redwoods RV Resort has 130 sites, comprised of big rig friendly full hook-up sites as well as tent sites, nestled in the redwoods of the coastal Santa Cruz Mountains and only 6 miles from the Pacific ocean. The property also features riverfront sites, full cable hook-up and Wi-Fi. Situated on the beautiful San Lorenzo River and backed by Henry Cowell State Park, this clean, newly renovated property offers guests a year -round, family-oriented place to relax and savor the beauty of the area. The large recreation room, overlooking the river, has a pool table, foosball table, ping-pong table and card tables and is a great place for club and group outings, and is available to rent for private functions.

“We couldn’t be more thrilled to assist Santa Cruz Redwoods RV Resort by elevating its presence to the consumer,” said Hendrickson. ‘This is just a beautiful park in a fantastic location, and we’re confident that when RVers have the chance to stay there, this park will be No. 1 on their list whenever they are in the Santa Cruz area. The best is yet to come, and we’re honored to be a part of their success!’’

Horizon RV Resorts is a third-party campground and RV park management consulting group exclusively serving the outdoor hospitality industry.

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