ARVC Lobbying Members for Go RVing Pledges
Editor’s Note: The National Association of RV Parks and Campgrounds (ARVC) has sent out this appeal to its members to support the industrywide Go RVing campaign.
It is important to continue supporting the Go RVing national advertising campaign through ARVC’s voluntary contribution program. All contributions received from our member parks go directly to help fund this national campaign. It is an inexpensive marketing opportunity for your campground or RV park that helps you tie in with the nationally recognized campaign messages and images.
And best yet, Go RVing has developed a brand new Leads-Plus Program that qualifies the leads that you receive from GoRVing.com. To increase the value of the Go RVing consumer leads to campgrounds and RV parks, and to help users generate more sales, Go RVing has developed a new leads prioritization system.
The new Leads-Plus Program will deliver more highly qualified leads categorized by RV purchase likelihood, helping campgrounds and RV parks follow up more efficiently and effectively. Participation in this optional program also gives campgrounds and RV parks an opportunity to use materials connected to the national campaign.
Here are some highlights:
New Leads – Plus Program
NEW FOR 2011! Go RVing campgrounds and RV parks signed up for the tie–in program can access Go RVing leads via the Internet that are prioritized according to the consumer’s likelihood to purchase an RV. They will be ranked: Highly Likely, Moderately Likely,Likely or Interested in Purchasing.
Go RVing Print Ad-Builder with New Affordability Messages
Go RVing campgrounds and RV parks have unlimited access to an online ad-builder that will allow them to create and customize ads and postcards with Go RVing photos and themes. Once assembled, the ads are available for download on to a computer or disc or for e-mailing to a printer or media outlet, saving everyone time and money.
Digital RV Pictures in Image Bank on GoRVing.com
Go RVing campgrounds and RV parks signed up for the program have access to multiple high resolution images of consumers enjoying a variety of RV products to use in advertisements, yellow pages ads, websites, and other promotional materials.
Go RVing Direct mail Builder
Go RVing campgrounds and RV parks signed up for the program can customize direct mail with Go RVing photos and themes using the direct mail-builder. The direct mail-builder is easy to use and includes suggested letters, themes and visuals.
Online Resource Guide
Go RVing campgrounds and RV parks signed up for the program have access to an online resource guide with marketing and advertising tips to maximize and enhance consumer outreach efforts.
To donate click here.