Commercial Recreation Specialists Touts Website

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March 24, 2011 by   - () Leave a Comment

Screenshot from CRS's new website homepage

Commercial Recreation Specialists (CRS) recently relaunched its website ( to better showcase the breadth of available products, organize product information in a more accessible way and provide a fresh look, according to a news release.

Ron Romens, president of CRS, stated, “The new website was also the perfect place to launch our new tag line: Serious About Fun. Our team has heaps of industry expertise and product knowledge, but wanted both the website and tagline to show that we don't take ourselves too seriously in this business of fun!”

CRS also is now more connected to social media with links to YouTube, Facebook and Twitter.

Other changes to the CRS website include:

  • Increased use of video to show products in action.
  • A wider array of testimonials, including links to client websites to illustrate how customers have used a particular product or to share what it was like working with CRS.
  • Another new feature is Problem Solver – which offers a new way to organize products by asking what problem a business has or might be looking to solve. On the technical side, the website is now powered by WordPress, making it more search engine-friendly and easier to integrate news, events and blogging capabilities.

Commercial Recreation Specialists is headquartered in Verona, Wis., with representatives in New Jersey, and serves customers across the United States and the Caribbean. With over 40 years of combined industry experience, CRS is not only an equipment supplier for select vendors, but also offers design, planning, installation and operations services. CRS delivers unparalleled industry knowledge and proven success in the commercial recreation market with clients including campgrounds, resorts, summer camps, amusement parks, water parks, schools, municipalities and zoos.

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