ARVC Launches Major June Camping Promotion
Editor’s Note: The following announcement comes from the National Association of RV Parks and Campgrounds (ARVC).
ARVC is bringing new camping customers and new business to your park with its June campaign ‘Get Outdoors & Go Camping America…It’s Easy!’ June 1 – June 25, 2011. The purpose of the campaign is to encourage young families to go camping during the month of June, Great Outdoors Month, using GoCampingAmerica.com (GCA) coupons for discounts on all things camping; and to document their camping experience on video* for a chance to win a grand prize. PLEASE note that the web promotion page on GoCampingAmerica.com is not active until May 15th.
For more information on the campaign and for a peak at the 20% off GCA park stay coupon, please visit: www.arvc.org/june.aspx
Click here to download an ad to promote the campaign
Click here to download a promotional online banner ad
Click here to download a ‘How-to Info Sheet’ for Your Park Staff
How does the campaign work?
We will be using social media, viral video, marketing efforts and media outreach to drive traffic to GoCampingAmerica.com where consumers can download various offers for discounts on camping. We will be offering a 20% off coupon for all GCA/ARVC member parks. In addition, companies like Camping World, Coleman, El Monte RV, etc. are participating by offering discounts as well. Consumers will be able to download these coupons and try out camping, hopefully becoming repeat customers at your park!
How does my park participate?
Accept and honor the coupon for 20% off your regular night stays during the period of June 1 – June 25. Make sure your staff and employees are aware of the 20% coupon and that they understand the campaign. Please print, post and share this one-page info sheet (click here) with your staff. Your park does not need to tell ARVC that you are participating in the campaign, we assume all parks are participating unless you choose to not accept the coupons. If your park is full during that time, consider offering the guest a time when you could honor the discount. The purpose of this campaign is to bring you new business, and hopefully repeat business!
What are the details of the 20% off GCA Coupon?
The coupon states that it is only valid June 1 – June 25. It also states that it’s only accepted at participating parks (therefore, if your park chooses not to accept the coupon, you are covered) and that the consumer must call the park at least 24 hours in advance to make a reservation. The guest may use the coupon for up to a seven night stay at your park during that time frame, but they can not use the coupon on an existing reservation.
*More information will be available on the video contest portion as the campaign gets closer.
For more information, please visit www.arvc.org/june.aspx or if you have questions, call ARVC at (800) 395-2267