Ocean Lake Fans ‘Like’ 2nd Annual Facebook Event
Ocean Lakes Family Campground (www.OceanLakes.com) in Myrtle Beach, S.C., had a successful second annual Facebook Fan Appreciation Weekend this past weekend, April 1-2, the resort reported in a news release.
More than 70 people who ‘like’ Ocean Lakes on Facebook (http://www.facebook.com/oceanlakesFB?v=app_4949752878) gathered on site and nearly 200 participated online for an interactive weekend to commemorate the 2-year anniversary of the campground’s launch on the social networking site.
Decked out in their matching Facebook Fan Appreciation Weekend T-shirts, attendees on-site participated in games and competitions that were viewable online through video and photos posted on the campground’s Facebook page. The weekend had its first “Virtual Ocean Lakes Experience” contest for people logging onto their computers to participate over the weekend. Several participants took creative snapshot of their virtual weekends at Ocean Lakes.
People who ‘like’ the campground on Facebook can vote until 11 p.m. on April 11 for the winner. He or she will receive an Ocean Lakes goody bag and a choice of either two free nights of camping or a $40 Ocean Lakes gift certificate.
Overall, the weekend’s on-site and online events generated nearly 250,000 Facebook impressions and the Ocean Lakes Facebook page gained about 100 new ‘likes’ during the weekend event. Well over 400 photos were added into the Ocean Lakes’ Facebook photo album and 10 videos were posted.
“Once again, we had an amazing time celebrating our presence on Facebook with our Ocean Lakes family,” said Barb Krumm, director of marketing and public relations for Ocean Lakes Family Campground. “So many people said that they’d had a blast throughout the weekend. We were blown away by the interactions we received by expanding our weekend and making it something people could get involved in virtually as well as in person.”
Since joining Facebook in April 2009, Ocean Lakes Family Campground has gained more than 24,000 ‘likes.’ It was verified as an authentic Facebook page in February 2010 after passing the 10,000-fan mark. On average, nearly 9,000 people visit the campground’s Facebook page each week with daily posts generating around 16,000 daily impressions.