Michigan ARVC Exec Discusses New Role
Recently, Tracie “Tate” Fischer was named the new executive director of the Michigan Association of RV Parks & Campgrounds (ARVC Michigan). Following is an interview with the Oakland Press.
Fisher took time out of her busy schedule to answer a few question for us.
First of all, congratulations on being named the director of ARVC Michigan! Tell us briefly about yourself and your background in RVing and camping.
Thanks for the congrats; it’s an exciting challenge for me. I’ve been involved with ARVC Michigan since 2004 when I began working as the office manager of Mackinaw Mill Creek Camping, in Mackinaw City. I thought that job was going to be a piece of cake but soon found it is one of the toughest jobs I ever loved. Managing a campground is a very big job and I learned to really appreciate all the hours these park owners put into serving their guests.
I camped with my family as a kid and still love exploring new parks and places. There is something about being outdoors that rejuvenates your spirit.
I’m looking forward to visiting many ARVC Michigan member parks this summer. I want to meet them, see their parks and hear about their plans and concerns. What a great job to have — visiting campground owners in their own environment. I know I’ll learn a lot about what they need from this association.
As you begin your first year as the director, what sorts of things are first on your agenda?
The first thing on my agenda is to find out what park owners need and then find a way to provide it. I’ve learned that my ideas of value may not necessarily be shared by an ARVC Michigan member. It will be my goal to hear directly from them those things they want from ARVC Michigan.
What are you hearing from ARVC Michigan members? Are they anticipating a good season, perhaps a sign that we truly are on the road to economic recovery?
It’s early in the game for me but what I’m hearing so far is that things are looking up. The downturn in the economy may have created new avenues for park owners in offering a more affordable vacation option for our citizens.
It was surprisingly well attended with 130 attending — representing 60 parks and also 47 vendors displaying their wares. Cindy Keineth and Cathy Krueger — of Frankenmuth Jellystone had been working on it for months and really had it wrapped up nicely by the time I arrived on the scene.
ARVC Michigan had been four months without an executive director and these two women really stepped up to keep the convention on track. Tom Briggs, president of ARVC Michigan and owner of Grand Rogue Campground, worked to ensure that we were able to hand out a huge amount of our 2011 campground directories and was able to get many campground owners to take extra boxes and deliver to libraries and Chamber of Commerce in their area. It was quite a successful endeavor and it also saved us much in shipping.
Barb Youman, the senior director of administration and education of national ARVC, attended our convention and filled us in on the many great programs coming out of national this year. Most park owners seemed upbeat and ready to begin another season.
What are some of the things ARVC Michigan offers to campers? Are there plans to improve these, or add anything new?
Our www.michcampgrounds.com website lists all our member campgrounds and provides for ease of searching by campground name, area, or amenity. It gets a lot of traffic and is a great resource for campers to find just the right kind of camping experience they are looking for. We distribute over 300,000 copies of our annual campground directory, known as “The Little Green Book” and it is a very big benefit for campers who wish to carry it with them and use it as a paper reference of where they might like to go camping.
What are the benefits ARVC Michigan offers for its members?
ARVC Michigan member benefits include a listing in our camping directory and also exposure on our www.michcampgrounds.com web page. Both of these venues are very popular and provide great exposure.
We also offer discounts with some of our suppliers and currently the board of directors is working hard on expanding these discounts.
Our spring and fall conventions provide seminars which assist our members in keeping up to date on industry trends and the trade show brings over 40 suppliers together in one place for easy access to our members.
I want to reach the park owners who find it hard to leave their parks and attend conventions so I’m working with several people in a variety of industries to develop a series of online classes and informational material to the ARVC Michigan members. These will be targeted for launch in the Fall, along with a revamp of our member website which will be improved and will provide much needed access to topics which our members may have a difficult time researching for themselves.
How does the National Association of RV Parks and Campgrounds benefit ARVC Michigan?
Well, there are big things happening at national ARVC these days and I’m excited about getting onboard through ARVC Michigan.
They have developed several new marketing campaigns which I believe are going to really help all of us in the industry. June will bring a new “Get Outdoors and Go Camping America, It’s Easy” promotion in which members can offer a 20-percent discount coupon for camping during the June shoulder season.
I anticipate any park owners who make this available in their parks will attract new campers who just may become return campers, and that’s always a good thing. I’ll be sending information out to all our members regarding how they can use this promotion to benefit their parks.
Looking down the road a bit, where do you see ARVC Michigan after your first three to five years as director?
In three to five years I see ARVC Michigan as one of top three ARVC-affiliated associations. There is huge latitude for growth and we have an excellent board of directors, all of which are ready, willing and able to do big things for our members.
There’s an excitement in the air with Michigan winning a fair amount of travel promotion money and National ARVC digging in to create a buzz about the benefits of camping.
I see our members being entirely satisfied with what ARVC Michigan is providing them in the coming years.
I also see many more of our members stepping up to be involved in the decision making and committee projects we’ll be needing help in developing. The very best way to get your way is to be involved in the process so I’m going to be actively inviting members to join us in becoming better and stronger.