KOA Reports Record Fourth of July Weekend
Despite the plethora of challenges that faced outdoor enthusiasts this spring – from record rain and flooding to tornados – campers still visited Kampgrounds of America Inc. (KOA) campgrounds in record numbers to celebrate the Fourth of July holiday weekend, according to a news release.
Total KOA camper check-ins on Friday (July 1) were up 3.4% from the previous single-day record set on Friday, July 2, 2010, at the 475 KOA campgrounds in North America.
“When you put current economic challenges together with the terrible weather we’ve all experienced this spring, I think our strong results for this Fourth of July weekend bodes well for healthy camping activity for the rest of this summer,” said KOA President Pat Hittmeier.
“A month ago, our advanced reservations for the holiday weekend indicated we were down about 2.7% from last year,” Hittmeier said. “A large number of campers delayed making their plans until the week before the Fourth of July weekend. But in the end they decided to spend their holiday weekend at a KOA.”
With 35 KOA campgrounds in Canada, the annual July 1 Canada Day celebration is also an important holiday for the Kampgrounds of America system. KOA camper check-ins at Canadian KOAs for the Canada Day holiday weekend were up 13% compared to 2010 results.
The accommodations category – which includes KOA’s full-service luxury Lodges – continued to be a bright spot during the July Fourth weekend. Camper registrations for KOA Kabins and Lodges grew more than 23% over 2010 Fourth of July results.
“Our advanced reservations for the rest of the summer season are also trending in the right direction,” said Hittmeier. “Strong results like we experienced last weekend prove that camping is still one of the most popular and affordable vacation options. We are the largest campground network in North America, so KOA serves as a good barometer for the camping sector of outdoor recreation.”