Las Vegas Motorcoach Park Rebranded LVM Resort

July 7, 2011 by   - () Leave a Comment

LVM Resort, Las Vegas

The Las Vegas Motorcoach Resort has been renamed the LVM Resort.

“We are celebrating 10 years of impeccable service and excellence. To commemorate this milestone, we felt it was important to introduce a new look and a more modern name,” Tom Poteet, marketing committee chairman for the resort, stated in a news release. “We want to attain added visibility and promote the resort’s location, amenities and first-class service. We felt rebranding was the right direction in order for the resort to keep growing.”

To target an exclusive Class A motorcoach audience, the resort was rebranded as LVM Resort, representing the luxury amenities and features it has to offer. The 41-acre, gated motorcoach resort is located minutes from the Las Vegas “Strip” on a property that provides a relaxing motorcoach paradise in the middle of the desert.

“Visitors can expect fun and entertainment every day. We are minutes from world-class dining, shopping and entertainment at the Las Vegas Strip, but if you want to relax and enjoy the resort, there are events and activities happening every week from line dancing to poker to Tai Chi,” added Poteet.

As part of the brand launch, the resort has unveiled a new website,, that includes an upgraded photo gallery, interactive activities calendar and information about amenities as well as area attractions. Additionally, LVM Resort has introduced a social media component that includes a Facebook page and a Twitter account — @LVMResort.

“We are looking forward to getting to know our fans and followers, engaging in conversation and presenting specials and giveaways through the resort’s social media platforms,” said Poteet.

The resort grounds feature a 10,000-square-foot premium clubhouse, owners’ club, 9-hole putting course, two tennis courts, spa center, fitness center and four amenity facilities with bath houses, swimming pools, whirlpools and a laundry facility. Additionally, the resort has an on-site restaurant and secured storage area for automobiles, boats and other large items.

LVM Resort also offers an ownership option. Interested Class A motorcoach owners can purchase a site with ownership benefits. Although, the resort offers the option to own, it does not conflict with rental reservations.


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