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KOA and Rolla Roaster Get Obama’s Attention

July 12, 2011 by   - () Leave a Comment

President Obama with his own Rolla Roaster.

What does the leader of the free world and Kampgrounds of America Inc. (KOA) have in common? For a brief moment on July 6, the connection was a custom engraved KOA Rolla Roaster marshmallow roaster.

The KOA Rolla Roaster was presented to President Obama on behalf of Kampgrounds of America Inc. by Bruce Ward, founder of the “Choose Outdoors” organization and a special adviser to KOA, during a “Champions of Change” symposium July 6 at the White House in Washington, D.C.

Ward was recently named a “Champion of Change” by the Obama administration for his work to encourage and support outdoor recreation opportunities in the U.S.

Obama entertained those at the meeting with a story about the debate in the Obama household regarding the “perfect s’more.” To see a video of Obama with the KOA Rolla Roaster, go to http://www.youtube.com/watch?v=fodCoEs3jic.

“It’s always fun to see someone like the president holding what you consider to be one of the icons of your company and the outdoor recreation sector,” said Rogers. “Everyone involved in the Outdoors sector fully supports First Lady Michelle Obama’s efforts to combat childhood obesity, and getting kids outdoors, experiencing nature through activities such as camping, is a great way to achieve the goals of the ‘Let’s Move’ campaign.”

The president isn’t alone in his love of camping. Kampgrounds of America recently had the largest single check-in day in its 49-year history on the Friday prior to the July 4th holiday.

“Camping is still one of the most affordable, convenient and enjoyable family vacation options out there,” said Rogers. “We hope that President Obama gets a chance to actually visit us at one of our great KOAs very soon.”

The KOA Rolla Roaster is manufactured by Bob Holzer, owner of CMS Manufacturing Inc. in Orofino, Idaho. Find out more about the Rolla Roaster at www.rollaroaster.com.

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