California Parks Urged to Use Marketing Tools
Editor’s Note: The following story comes from this week’s issue of “Wednesday Morning Coffee Talk & Updates,” an online publication of the California Association of RV Parks and Campgrounds.
The Camper’s Guide to California is an efficient, photo-laden member park guide, generously filled with useful information on outdoor recreation activities and events all throughout California. The Guide reflects and fosters the highly developed sense of community unique to campers. Campers trust what other travelers say about your park.
Thoroughly integrated with the Guide, Camp-California has a thriving consumer Facebook page, Twitter following and a monthly e-newsletter, California Campin’, with over 30,000 consumer subscribers. These Camp-California branded sites are trusted by a large community of campers.
New for the Camper’s Guide to California this year, we are offering space for a testimonial along with a QR Code in your member listing. Testimonials show that we can continue to be trusted with peoples’ business. QR Codes enhance the consumer’s guide experience by providing a Smartphone-ready hard link directly to a web page of your choosing, where you can provide interactive content and measure interaction with your listing! Give James or Lisa a call to plan your California Marketing campaign.
Lisa: firstname.lastname@example.org (916) 717-7959
James: email@example.com (707) 338-5006